Marketing Content Creator

Job Title: Content Creator
Department: Marketing
Reports to: Marketing Manager
Location: In Office
Employment Type: Full-Time

Job Overview

A leading health supplement brand focused on adolescent wellness, is seeking a creative and results-driven Content Creator to join our Marketing Team. The Content Creator will be responsible for producing high-quality, engaging, and on-brand content across multiple platforms. The ideal candidate is a dynamic storyteller with a flair for visual design, a passion for health and wellness, and the ability to drive engagement and brand growth.

Key Responsibilities

1. Content Strategy & Planning

• Collaborate with the Marketing Manager to develop and execute a content strategy that aligns with the company’s overall brand positioning and marketing goals.
• Plan and maintain a content calendar to ensure consistent and timely publishing of content across all platforms (social media, blog, website, email newsletters, etc.).
• Research industry trends, competitors, and audience insights to inform content development.

2. Content Creation & Design

• Create compelling multimedia content, including but not limited to social media posts, video content, infographics, blog articles, website content, and email marketing materials.
• Write clear, engaging, and SEO-friendly copy for digital channels that aligns with The Company’s tone of voice and brand guidelines.
• Design eye-catching and on-brand graphics, animations, and video content using tools such as Adobe Creative Suite, Canva, or other design software.

3. Social Media Management

• Plan, create, and post content across social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Monitor community engagement, respond to comments and messages, and actively participate in conversations to build brand loyalty and trust.
• Track performance metrics and use data-driven insights to optimize future content.

 

 

 

4. Video Production & Editing

• Conceptualize, shoot, and edit video content for various platforms, ensuring content is optimized for different formats (reels, stories, long-form YouTube content, etc.).
• Collaborate with team members or external freelancers as needed to produce high-quality video content.

5. Brand Consistency & Compliance

• Ensure all content aligns with The Company’s brand guidelines, visual identity, and messaging standards.
• Review and edit content for grammar, spelling, punctuation, and formatting accuracy.

6. Campaign Support

• Work with the Marketing Manager and Paid Media Specialist to support the execution of paid media campaigns, including ad creative development.
• Develop and execute content for product launches, promotions, and seasonal campaigns.

7. Analytics & Reporting

• Track, measure, and report on content performance, identifying areas for improvement.
• Use data analytics to refine content strategy, increase engagement, and improve ROI.

Required Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Communication, Media Studies, Design, or a related field.
• Experience: Minimum 2-3 years of experience in content creation, social media management, or a similar role, ideally in the health, wellness, or consumer goods sector.
• Creative Skills: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and video editing software (Final Cut Pro, Adobe Premiere, etc.).
• Digital Marketing Knowledge: Understanding of SEO principles, content marketing strategies, and social media best practices.
• Technical Skills: Experience with content management systems (CMS) like WordPress, social media scheduling tools (like Buffer or Hootsuite), and basic knowledge of Google Analytics.
• Copywriting: Excellent writing, editing, and proofreading skills with a strong grasp of grammar and syntax.
• Soft Skills: Strong project management, organizational skills, and attention to detail. Ability to manage multiple deadlines and prioritize effectively.
• Portfolio: A portfolio of past content work is required, including examples of social media posts, videos, blog articles, and graphics.

Key Competencies

• Creativity: Ability to generate fresh ideas and innovative content that drives engagement.
• Storytelling: Ability to convey The Company’s brand narrative in a way that resonates with parents and adolescents.
• Analytical Thinking: Capacity to interpret data, measure performance, and adjust content strategy accordingly.
• Attention to Detail: Ensure content is on-brand, free of errors, and consistent with The Company’s visual and editorial standards.
• Adaptability: Ability to pivot and respond to new trends, campaign needs, or performance insights.

KPIs (Key Performance Indicators)

• Content Engagement: Increase in likes, shares, comments, and overall engagement rate.
• Content Output: Number of pieces of content created per week/month.
• Traffic & Conversions: Increased traffic to The Company’s website from content-driven campaigns.
• Brand Consistency: Alignment of content with The Company’s brand identity and tone of voice.
• Video Production: Production of high-quality videos for use on multiple platforms.

Tools & Software

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Design tools (Canva, Figma, etc.)
• Video editing tools (Final Cut Pro, Adobe Premiere)
• Social media scheduling (Hootsuite, Buffer, etc.)
• Content management systems (CMS) like WordPress
• Analytics tools (Google Analytics, Meta Insights)