Digital Media Strategist at Mediology

(www.mediologyworld.com)

OVERVIEW:

Based at our offices in Lonehil, as Digital Media Strategist at Mediology, you will assist the Company in exceeding revenue and profit targets by strategising, planning, account and project managing, co-optimising and reporting on the digital media campaigns across a portfolio of clients in order to fulfil the client’s digital media objectives.

It is your responsibility to ensure that campaigns are delivered on time, to specification and budget, and to perform your duties to the best of your ability and to the standards set out in this job description or as otherwise established.

 

STRATEGY DEVELOPMENT:

1. Client industry research, analysis and recommendations.
2. Competitor research, analysis and recommendations.
3. Client analysis and recommendations.
4. Target market research, analysis and recommendations.
5. Benchmarking research and definition.
6. Channel and platform research, analysis and recommendations.
7. Supplier research, analysis and recommendations.
8. KPI definition and campaign performance projections.
9. Strategy production.
10. Budget (Media schedule) definition.
11. Liaise and coordinate input from the contributing internal (relevant) team members.
12. Strategy presentation production and presentation.

 

PLANNING:

1. Translate the media strategy into a high-level media plan (in collaboration with the channel-specific Campaign Managers) that includes the following functions:
   • Audience segmentation.
   • Channels and platforms definition.
   • Targeting definition.
   • KPI definition.
   • Media production definition.
   • Tracking and measurement definition.
   • Client owned-platform planning: Tagging, landing positions.
   • Integration planning (traditional and digital activity).
   • Reporting definition.
   • Timing definition.
   • Budget definition.
2. Supplier (Channel/Platform/3^rd party supplier): Accurate and detailed briefing. Negotiations and proposal sourcing.
3. Liaise and coordinate input from the contributing internal (relevant) team members.
4. Detailed media planning (Support):
• Briefing to Campaign Managers.
• Support to Campaign Managers to develop detailed media plan.

 

 MANAGEMENT:

Ensuring account and project management for implementation and ongoing maintenance of campaigns.

1. Project manage input from the contributing internal (relevant) team members as relates to:
• Client setup within the Company financial and project systems.
• Channels: Project manage campaign implementation (setup and configuration) with 3^rd party channel/platform/suppliers against defined campaign parameters.
• Media production.
• Budget: Schedule adjustments and invoicing.
2. Manage channel/platform/publisher deliverables as relates to campaign management and optimisation.
3. Manage 3^rd party supplier deliverables as relates to campaign management and optimisation.
4. Project manage and/or implement tracking and measurement:
• DV360 campaign tag setups and on-platform tag implementation.
• Social media campaign tag setups and on-platform tag implementation.
• Team members that implement campaign tag setups and on-platform tag implementation.
• 3^rd party campaign tag setups and on-platform tag implementation.
5. Project manage and/or facilitate client platform setup – purely as relates to media campaign requirements:
• Landing page production.
• Google Analytics configuration.
6. Support Campaign Managers in testing campaign implementations.
7. Reporting: Set up client reporting document/s.
8. Manage campaign finances (in collaboration with Finance Manager):
   • Manage the overall campaign budget (Coordinate with Financial Controller).
   • Ensure invoices are issued on time (Coordinate with Financial Controller).
   • Ensure payments are received on time (Coordinate with Financial Controller).
   • Ensure budgets are not overrun.
   • Budget recons.
9. Account manage client:
• Ensure effective communication between the client and the Company.
• Attend client meetings.
• Create client presentations as part of the pitching process.
• Proactively look for opportunities to upsell additional services.
• Ensure that all client contracts are in place, client finances are correct.
• Ensure that all customer details and other information are up-to-date and accurate at all times.

 

 OPTIMISATION:

Optimisation oversight in Display, Social Media and PPC (using 3^rd party or innate tools) Channels:

1. Close collaboration with Campaign managers (the primary campaign optimisers).
2. Analysis of campaign performance with recommendations for improvement.
3. Optimisation decisions to ensure KPI’s are achieved.
4. Proactively recommend opportunities/inconsistencies/issues with each campaign.
5. Campaign troubleshooting.
6. Strategising new campaign opportunities based on analysis, and as relates to the defined campaign parameters (target market, targeting, etc.).

 

 REPORTING:

1. Campaign reporting:
   • Weekly/monthly report compilation – Source and aggregate data from the various internal and external channels/platforms/publishers/suppliers.
   • Weekly/monthly report interpretation with recommendations for improvement.
   • Presentation of reports to the management team and/or client.
2. Budget/time/resource recon:
3. • Monthly budget recon.
   • Monthly resource and time recon against budget.

 

THE KNOWLEDGE & SKILLS YOU WILL NEED TO BE SUCCESSFUL:

1. 3 -5 years experience as a Digital Media Strategist.
2. Exceptional organisational skills and detail orientated.
3. Punctual – excellent time management and ability to meet deadlines.
4. Creative and innovative thinking.
5. Excellent written and verbal communicator and team player.
6. Flexible approach and independent attitude.
7. Ability to develop relationships – internally, with your team and externally, with our clients.
8. Have a willingness to share your knowledge and collaborate with other team members.
9. A proactive approach to work
10. A willingness to do what it takes to get the job done.
11. Proficient in office software, including Microsoft Office Suite and scheduling tools.
12. Ability to multitask and adapt to changing priorities.
13. Discretion and the ability to handle sensitive information with confidentiality.
14. Digitally connected with an insatiable curiosity to learn and develop knowledge.