Brand & Marketing Specialist

A company providing unlimited graphic design service is looking for an experienced Brand and Marketing Specialist 

Specific duties include, but are not limited to: 

• Develop Marketing Strategies: Create comprehensive marketing strategies and campaigns that align with business goals and target audience needs 
• Track Campaign Performance: Monitor and analyse the performance of marketing campaigns using key performance indicators (KPIs) and objectives and key results (OKRs) 
• Conduct Market Research: Gather and analyse data on market trends, customer preferences, and competitive strategies to inform marketing decisions 
• Engage with Customers: Collect feedback from customers through surveys and social media to build relationships and improve products or services 
• Manage Brand Identity: Establish and maintain a strong and consistent brand image across all marketing channels and communications 
• Utilize Digital Marketing: Implement digital marketing tactics, including social media, email marketing, and search engine optimization (SEO), to reach a broader audience 
• Create Compelling Content: Develop engaging content for various platforms, including blogs, newsletters, and social media posts, to attract and retain customers 
• Coordinate Marketing Efforts: Collaborate with cross-functional teams, including sales and product development, to ensure cohesive marketing initiatives 
• Analyse Competitor Strategies: Monitor competitors’ marketing activities and strategies to identify opportunities and threats in the market 
• Optimize Marketing Budgets: Allocate and manage marketing budgets effectively to maximize return on investment (ROI) for marketing activities 
• Copywriting: writing content that will be used to market products and services, creating written pieces that are clear, concise, and engaging for customers 

Qualifications: 

• At least 3 years’ experience 
• Able to think outside the box
• Excellent writing skills