Manager: Regional Media & Acquisition Planning (London)

A business service provider specialising at helping their clients improve their operational efficiency and service standards while preserving their business against tomorrow’s threats is seeking a Manager for their Regional Media & Acquisition Planning team. This role will develop and lead 360 acquisition plans that lead to growth in regional new customers via online and offline marketing campaigns. The successful candidate will lead the planning and execution of acquisition marketing, acquisition strategy development and management, campaign execution and optimization to support client business objectives. Being responsible for developing tactical and strategic customer acquisition plans, executed through traditional media, performance media, agency delivery and media operations, they must have an analytical approach and a passion for driving performance improvements. 

RESPONSIBILITIES 

• Strategy Development, Planning & Execution 
• Partner with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals 
• Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and ROAS 
• Build strategies and tactics: implement optimization and measurement of consumer 
• Lead cross-functional acquisition channel and media input, deliverables, timelines, and communicate progress and issues 
• Manage the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams 
• Monitor and control all costs that are associated with business-wide media campaigns, initiatives, and pilot projects 
• Capability, Measurement & Optimisation 
• In conjunction with key cross-functional stakeholders define the requirements for the region’s digital acquisition marketing technology to maximize marketing performance and profitably 
• Implement tracking and monitoring of performance against the business’s overall goals and objectives. 
• Provide weekly/monthly/quarterly/annual forecasts for all channels, brands and regions 
• Monitor and optimize ROI performance and communicate results and recommendations to the Snr Director of Acquisition Planning and Media, clients and key stakeholders 
• Test, optimize, and scale channels for growth efficiency 
• Lead efforts in region for the utilization of data-driven methodology, analysis, and measurement in order to improve the effectiveness of all acquisition marketing channels 
• Collaboration 
• The role is a highly collaborative and requires a partnering mindset to support clients and stakeholders in order to define strategic objectives, marketing budgets, and success metrics  
• This partnering approach creates tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives 
• Lead the regional AQ marketing planning by partnering with other acquisition marketing areas including, Affiliates, SEO, social media and Innovation to build robust 360 plans 

REQUIREMENTS: 

• Education: A degree in a business related or technical field such as Marketing, Economics, Finance, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same is also acceptable for this position. 
• Experience: A candidate for this position must have had over 10 years’ experience in driving customer acquisition across marketing channels such as TV, OOO, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting. Have a history in driving growth with innovative demand generation and prospecting campaigns. Extensive experience working not only with ad-serving platforms and digital monitoring tools, but also with offline marketing tools and strategies. The candidate must also have a proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment. Extensively familiar with social acquisition channels, inclusive of YouTube, Facebook, X (Twitter), and other social media environments. 
• Analytical Skills:  Highly analytical and data driven. Proficiency in A/B testing. Have the ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.  
• Communication and Interpersonal Skills: Excellent communication skills, both in written and verbal form. Communication should be clear. Customer-oriented and detail-oriented with strong organizational skills. Able to prioritize and work comfortably on multiple projects and meet deadlines, work effectively under pressure. Be team-oriented using sound judgment in decision making, demonstrate calmness in uncertain and stressful circumstances. Be approachable and relatable person who will earn trust.