ASO Specialist

Connecting clients to markets and talent to opportunity

With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we are a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Our client offers you the opportunity to be part of an institutional-grade financial services network that connects companies, organizations, and investors to the global markets ecosystem. As a team member, you’ll benefit from our unique blend of digital platforms, comprehensive clearing and execution services, personalized high-touch support, and deep industry expertise. Elevate your career with us and make a significant impact in the world of global finance.

Empower individual investors  and yourself in the world of retail through a range of different financial products rooted in innovation and market intelligence. From FX and CFDs to precious metals, master an exciting world of wealth management tools.

Position Purpose: The ASO Specialist will support the current team in optimising and localising our 30+ mobile app storefronts to drive forward the global ASO strategy.

Primary duties will include:

• Optimise all apps that you will be responsible for to drive maximum organic growth, following ASO best practices and principles.
• Contribute to content strategies to maximise ASO growth, considering keyword ranking, app visibility and conversion from top to bottom of funnel.
• Proactively keep on top of industry news, updates and trends.
• Share useful insights with the team to ensure the company is at the forefront of innovation.
• Work closely with a variety of internal/external teams as well as regional offices to identify organic ASO commercial growth areas.
• Work with the Head of SEO and ASO Specialist to support with regional ASO strategy and deliver outstanding ROI.
• This list of duties and responsibilities is not intended to be all-inclusive and can be expanded to include other duties or responsibilities that management deems necessary.

To land this role you will need:

• 2+ years of experience in ASO.
• Excellent attention to detail, thrive working in a fast-paced environment and to be highly organised.
• Good experience working with an ASO tracking tool (i.e. Mobile Action, App Tweak, Data.ai, etc.)
• Good knowledge around ASO volatility and ranking signals.

 What makes you stand out:

• Experience / knowledge of CFD trading, spread betting or investing would be an advantage.
• Experience working in a regulated financial company would be an advantage.

Working environment:

• Hybrid working environment, three days in our Cape Town office and two from home.