Head of Paid Media

A business service provider specialising at helping their clients improve their operational efficiency and service standards while preserving their business against tomorrow’s threats is seeking a Head of Paid Media to work as part of their Acquisition Planning and Media team. This role will build and manage the Paid Media team and agency network against a significant budget increase trajectory. Reporting to the Snr Dr of Acquisition, the role will support Acquisition Planning Managers to develop media strategies and plans for their portfolio of clients. Responsible for execution through traditional media, performance media, agency delivery and media operations, the successful candidate must have an analytical approach and a passion for driving performance improvements. 

RESPONSIBILITIES 

• Strategy Development, Planning & Execution 
• Build and lead media team function across ATL and digital channels and campaign management 
• Partner with Acquisition Planning and client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals 
• Creating and executing a strong performance marketing strategy & execution plan 
• Champion requirements for supporting tools to drive scale and enhance advertising operations, as well as for measuring, monitoring, and reporting 
• Design and manage media strategy, program implementation and budgets 
• Optimize tactical implementations by identifying and prioritizing improvement opportunities 
• Push innovation boundaries to uncover incremental growth opportunities, drive testing, trial and experimentation 
• Optimize and manage performance marketing tech stack 
• Develop and evolve creative assets and landing pages with marketing, conversion and creative teams 
• Capability, Measurement & Optimisation 
• In conjunction with key cross-functional stakeholders and working with the Acquisition Capability Lead, define the requirements for marketing technology to maximize marketing performance and profitably 
• Implement tracking and monitoring of performance against the business’s overall goals and objectives 
• Managing budgets and campaigns across all ATL and digital channels to drive strong return on investment and efficient CAC 
• Working with the Regional Acquisition leads and BI teams to develop a measurement framework for all channels and KPIs 
• Provide weekly/monthly/quarterly/annual forecasts for all channels, brands and regions 
• Monitor and optimize ROI performance and communicate results and recommendations to the Snr Director of Acquisition Planning and Media, clients and key stakeholders 
• Test, optimize, and scale channels for growth efficiency 
• Lead efforts in region for the utilization of data-driven methodology, analysis, and measurement in order to improve the effectiveness of all acquisition marketing channels 
• Collaboration 
• The role is a highly collaborative and requires a partnering mindset to support clients and stakeholders in order to define strategic objectives, marketing budgets, and success metrics  
• This partnering approach creates tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives 
• The role requires working with both internal channel specialists and outsourced agencies supported by Vendor Management function to deliver the best work and outcomes from partners 
• The role requires a high level of input into a cross-business Martech and analytics stack reinvention project 

REQUIREMENTS: 

• Education: A degree in a business related or technical field such as Marketing, Economics, Finance, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same is also acceptable for this position. 
• Experience: A candidate for this position must have had over 10 years’ experience in driving customer acquisition across marketing channels such as TV, OOO, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting. Have a history in driving growth with innovative demand generation and prospecting campaigns. Extensive experience working not only with ad-serving platforms and digital monitoring tools, but also with offline marketing tools and strategies. The candidate must also have a proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment. Extensively familiar with social acquisition channels, inclusive of YouTube, Facebook, X (Twitter), and other social media environments. 
• Analytical Skills:  Highly analytical and data driven. Proficiency in A/B testing. Have the ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.  
• Communication and Interpersonal Skills: Excellent communication skills, both in written and verbal form. Communication should be clear. Customer-oriented and detail-oriented with strong organizational skills. Able to prioritize and work comfortably on multiple projects and meet deadlines, work effectively under pressure. Be team-oriented using sound judgment in decision making, demonstrate calmness in uncertain and stressful circumstances. Be approachable and relatable person who will earn the trust.
  

   

• Additional Information:

  As the company is based in the UK, suitable candidates will be engaged as permanent contractors. While this arrangement does not include benefits, a competitive rate will be offered. Contractors will invoice the company on a monthly basis.

  Additionally, candidates are expected to work on South African public holidays in alignment with UK holidays and bank holidays.