media insights analyst

 Title: Retail Media Insights Role Purpose:

Our Insights business is built on our industry-leading data assets, cutting-edge data science and our ability to deliver holistic insights at scale. Our data is powered by over 26 million households across South Africa’s #1 Retailer, over 1 billion + transactions across brick-and-mortar and ecommerce. We bring this customer data together with advanced analytics and research to drive sales growth and customer loyalty for both our business and our Insights clients. Within this context, the Media Insights Analyst will be required to leverage Shoprite’s data assets to generate insights to understand retail media performance and help generate deep-dives and insights for Rainmaker Media clients.

This role will act as a business point of contact to translate insights into recommendations and continuously partner with the business, particularly the Rainmaker Media sales team, to explore sales / campaign opportunities, campaign planning and optimization. Candidates must have a strong acumen for connecting data and insights to tell stories, a desire to solve problems, and a passion for building and influencing client growth. They must also demonstrate a growth mindset, adaptability in the workplace, and knowledge of the retail and consumer goods industry.

Role Description:

• Support the collection, analyses, and interpretation of Rainmaker Media data from specified sources (i.e., internal sales and customer-data platforms, advertising platforms, media monitoring tools, and market research).

• Identify trends, patterns, and opportunities for improvement by analyzing media data and campaign performance.

• Ensure the data integrity of all data used to formulate insights and analyses.

• Assisting the Rainmaker Media team to ensure insights and analysis are understood, presented, and used in the right way to create incremental impact on media business growth.

• Partner with the Rainmaker Media Sales team and act as category insights expert across the client portfolio. Generate actionable insights for categories and brands.

• Provide campaign insights, performance measurements and additional post campaign analysis as an input into campaign planning and customer lifecycle.

• Develop comprehensive reports, dashboards and presentations and present detailed commentary and recommend actions based on the generated and communicate key insights to key stakeholders.

• Understand problem statements and perform root cause analysis. Articulate findings in a business understandable language

• Create insights presentations using a data driven approach aligned to business goals and objectives

• Assist in the development of media plans, ensuring alignment with campaign objectives and target audience insights.

• Support the implementation of media measurement frameworks, tagging methodologies, and tracking mechanisms.

• Support/assist with post-campaign analysis and the preparation of comprehensive performance reports, outlining key learnings and actionable insights.

• Stay updated with the latest industry trends, media measurement tools, and methodologies to continuously enhance data analysis capabilities.

Qualifications and experience:

• Degree or Diploma in Business, Marketing, Analytics, or a related field – (essential).

• +3 years’ experience in a similar capacity, buying or category management – (essential).

• Demonstratable hands-on analytics experience – generating actionable insights and doing data deep-dives – (essential).

• Experience translating data into digestible insights for media sales and client campaign recommendations and presentations – (essential)

• Proficiency in MS Office and CRM software (e.g., Salesforce) – (essential)

• Media analysis, data analytics, or related roles/experience in the advertising or marketing industry- (desirable).

• Demonstratable ability influencing, establishing and maintaining strong relationships with management, internal partners, and external clients – (desirable) Key competencies and work ethic:

• Retail Media Insights and Reporting – Sound understanding of retail media processes for data collection, processing, analysis to provide accurate reports and/or dashboards that meet the requirements of the target audience. Applies sound knowledge and skills in using data visualization tools, developing dashboards and selecting the most relevant key performance metrics in a manner that will enable insights and decision-making.

• Analytical thinker and resourcefulness- Readily comprehend new and relatively complex concepts and information, investigates courses of action to identify the most appropriate solution or develop alternative solutions. Able to analyze retail media insights with a desire to learn more about the trends shaping consumer behavior today, and in the future.

• Customer focused – obsessed about the customer and delivering a digital enriched customer journey experience.

• Collaborative partnering – Builds meaningful and sound relationships with suppliers across brands, consumer insights, ecommerce, and advanced analytics. Open, honest and direct and comfortable giving and receiving constructive feedback. Thinks and acts both independently as well as collaboratively.

• Communication skills – Speaks clearly, audibly and at an appropriate pace and provides credible points of an argument in own area of expertise. Writes clearly and succinctly, using correct spelling and grammar; and provides simple points in a straightforward and factual manner. Strong command of the English language with excellent presentation and storytelling skills- Ability to articulates ideas and concepts in a creative and meaningful way.

• Detailed, organized and quality focused – Has an affinity for detail, structure, and efficiency. Is diligent and vigilantly watches over work processes, tasks, and outputs to ensure accuracy while independently actioning and correcting any quality concerns.

• Critical thinker and independent problem solver.

• Time management, planning and operational efficiency – able to prioritize a high volume of tasks simultaneously in a fast-paced unpredictable environment. Someone who can spread themselves across multiple tasks simultaneously by working smartly, efficiently, and effectively. Organized with strong time, delivery, and planning management.

• Adapting and responding to change – adjusts to a fast paced, changing environment; tolerates ambiguity; adapts interpersonal style to suit different people or situations.

• Staying up to date with global media trends and insights.