Paid Search Manager

Overview:

Reporting into the Paid Search Team lead, you will be responsible for managing UK Google Ads, Microsoft Ads and Apple Search campaigns. The said accounts will need to be analyzed, and a subsequent plan executed in order to improve performance against business KPIs. 

Expanding the accounts, optimizing existing activity, and taking a proactive approach regarding ideas for future campaigns and relevant content to be briefed in to cross-functional teams, will also be required. 

A data-driven and analytical approach is essential, as well as lateral thinking. Working in conjunction with stakeholders in head office, as well as locally, will be key so campaigns resonate on a local level. The successful candidate will need to be a self-starter and be able to quickly hit the ground running.  

Responsibilities:

Key Responsibilities 

• Taking the lead in confidently presenting progress and results to relevant stakeholders, upwards and across the business for your region, articulating information clearly 
• Creation and management of search campaigns including campaign structure, keyword research, ad copy and landing pages, across the web, mobile and app environments 
• Improving efficiency and maximizing the ROI of paid search by way of implementing best practices, process and optimization techniques including: 
• Implementing and testing bidding strategies designed to maximize KPIs 
• Increasing impression share 
• Ad copy testing to increase CTR 
• Landing page A/B testing to increase CVR 
• Search query report analysis 
• Competitor monitoring and research 
• Experimenting with audience targeting and layering 
• Keyword research into local financial market events that have the potential to increase demand for our products 
• Monitoring volatility in the financial markets and reacting to take advantage of heightened interest in our products 
• Create briefs for the production of assets designed to improve performance including ad copy and landing pages, considering audience research and profiling 
• Working closely with the local marketing team to: 
• Ensure keywords, ad copy and landing page content speak to the local audiences 
• Identify opportunities where paid search can support local marketing initiatives 
• Deliver a calendar of search activities aligned to market events, product roadmaps and information on BAU focus, as well as budget forecasts and a risk benefit analysis 
• Contribute to the strategic acquisition roadmap 
• Implementing tracking and redirects so performance can be monitored on various platforms 
• Analysis of the full paid search funnel, from impressions all the way through to new traded account ROI to ensure each touch point in the journey is optimized 

Qualifications:

Google Ads Certifications & Google Marketing Platfrom certifications and/or experience (highly desirable)