Senior Display Manager

Overview:

Reporting into the Head of Display & Social, you will be responsible for a number of markets implementing 3^rd party advertising technology, applying tracking, planning and executing digital campaigns, optimization and presenting results to internal stakeholders. Media spend will be optimized by any means necessary to ensure KPIs and targets are met. Therefore, a data-driven and analytical approach is essential, as well as lateral thinking. Working in conjunction with stakeholders in head office, as well as around the globe, will be key so campaigns resonate on a local level.

Responsibilities:

Key Responsibilities

• Meeting targets and ensuing the return of investment from display & paid social is maximized
• Managing 3^rd party advertising technology on a day-to-day basis, including DSP, ad server & ad-fraud tech
• Managing the relationships with direct media owners and negotiate rates
• Creating processes and best practices documents to ensure a uniform account structure exists globally, allowing for fluid management and scaling
• Awareness of media owner’s advertising policies that cover complex speculative financial products, and ensuring advertising accounts are authorized
• Managing the relationships with internal stakeholders on day-to-day communication and reporting
• The accurate management of spend & budgets, adhering to the Company’s finance process

Qualifications:

• A minimum of 3+ years working in display & social advertising
• Expert/hands-on knowledge of both programmatic and direct media buying, bidding strategies, optimization and testing methods and account management
• Adept in managing 3^rd party bidding technology/DSPs, ad-servers (the Google stack) and ad-fraud software
• Experience in managing paid campaigns in Twitter & Facebook
• Strong project management, multitasking and decision-making skills
• Understanding of how display & paid social integrate with other digital and offline channels
• Experience both direct response & brand campaigns
• Proven track record of increasing return from advertising spend across Display & Paid Social
• Advanced Microsoft Excel skills
• Intermediate Google Analytics skills
• Comfortable working with a data management platform (DMP)
• An understanding of the financial markets, forex and CFD trading is preferred