SEO Copywriter

Overview 

Business Segment Overview

 

Central Marketing unifies and elevates the strengths of our five key segments—Institutional, Retail, Commercial, Payments, and Corporate. By delivering strategic insights, tailored campaigns, and consistent messaging, we ensure each segment connects with its audience effectively, driving growth, engagement, and lasting impact across global markets.

 

Working environment:

• Hybrid/In-office

 

Responsibilities:

Position Purpose:

 

The SEO Copywriter works within the Content team to ensure that all Market and Product content across our websites and other marketing channels is consistent, compliant, and meets the SEO objectives of the company. They are expected to deliver high-quality, technically accurate, and SEO-friendly content to support regional channel and product marketing.

 

Technology Ecosystem:

 

• Front-End: Understanding of SEO tools like Clearscope or related and Keyword Planner

 

Primary duties will include:

 

• Write, edit, and suggest content that entices, engages, and converts organic prospects for all regions and brands, ensuring that the company achieves its organic conversion targets.
• Write clear, persuasive, original product and technical copy for all elements of the digital marketing mix, including landing pages, education pages, pillar content, blogs, video scripts, graphics, and more.
• Proofread copy to check spelling, grammar, and tone of voice.
• Liaise with internal colleagues and external suppliers, e.g. Agencies, designers, and printers as required.
• Work with key stakeholders to help develop an organic content strategy for all product and market communications, ensuring a regular output of content that brings new converting users to the company website.
• Refine product and market content offering by regional relevance.
• Constantly ensure documentation and content are up to date.
• Engage with Product and Platform teams to ensure all upgrades, enhancements, and evolutions are recorded and accurately reflected in all the product content areas.
• Liaise with business stakeholders to align and unify the messaging across the website, ensuring consistent and impactful communication that reflects the Desk’s services and goals.
• Ability to follow the requirements of an SEO Content brief
• Good knowledge of topical authority, understanding the semantical relationship between on-page Copy elements
• Ability to target and address a specific audience within compliance and SEO boundaries

 

Qualifications:

 

Minimum Qualifications

 

• At least five years of copywriting experience
• At least two years of experience writing in the financial industry
• Understanding of financial products (CFDs, spread betting, OTC, and listed derivatives) and different asset
• classes (equities, fixed income, commodities, foreign exchange)
• Working knowledge of SEO tools like Clearscope or related and Keyword Planner

 

What makes you stand out:  

 

• A passionate writer with a clear understanding of SEO principles, content strategies, and the latest digital marketing trends.
• Calm, confident, pragmatic, enthusiastic, and adaptable; capable of managing tight deadlines and shifting priorities while maintaining a high level of output.
• Able to receive and act upon direction maturely and contribute positively in a collaborative working environment.
• Self-motivated, with a desire to develop and a willingness to learn about company’s products and services.
• High degree of attention to detail, taking responsibility for ensuring all copy is accurate, consistent, and aligned with SEO best practices.
• Capable of effectively communicating with both marketing and technical teams to ensure seamless integration of content strategies.
• Experience in analyzing and leveraging SEO metrics and insights to refine content, improve rankings, and drive meaningful engagement.
• Demonstrate resilience and adaptability when communicating with multiple stakeholders involved in the website production process, ensuring clarity, alignment, and timely delivery.

 

Education / Certification Requirements: – Best practice is to limit to 3-5 bullet points

 

• Educated to degree level or equivalent
• Solid technical content and SEO-related copy creation experience within a digitally led financial vertical marketing organization.